Pearl Izumi was sold by Nautilus to Shimano—they used to make the best cycling clothes in the world. I recently got a brand new pair of their gloves (the second time) and they’re falling apart already.
A few years ago, I got an eight-foot table with a ten-year warranty from Staples. It broke, and now Staples won’t warranty it because I don’t have the receipt. I called the table manufacturer, but they won’t warranty it either, because the serial number (printed on stick-on label) is no longer readable. My Sony television just broke; its one year out of warranty, so I have to buy a new television now.
Some people might say this is the cost of doing business, but here at PureFit, we don’t see it that way. The cost of doing business should never outweigh the value you place on your customers. Our customers are our most important aspects, and that’s why at PureFit we stand behind our product!
What do six-time Olympic gold medalist Michael Phelps and PureFit have in common? Apparently not the energy bar they eat. In commercials launched today, Phelps is seen chewing on a PowerBar before diving into an indoor Olympic-sized pool full of sharks. “Fear is good,” Phelps muses.
Fear may be good, and maybe Phelps does prefer PowerBars, but after seeing this ad, I just had to get something off my chest. You see, PureFit is not about fear—it’s about family and health and normal people, and I certainly hope that anyone smart enough to choose a PureFit bar wouldn’t be dumb enough to dive into a pool of sharks.
Of course Phelps survives his shark swim in the same way that a cartoon superhero is invincible. But neither a PureFit Bar or a PowerBar are going to make you immortal. So why all the bravado in the new PowerBar marketing campaign? Maybe it’s because PowerBar can’t talk about the nutritional value of a PowerBar with the same Phelpsian superlatives.
We here at PureFit understand you are most likely just like us. You’re savvy, fun to be around and you try to live a healthy lifestyle. You’re not an Olympic athlete or a superhero, but you are smart—smart enough to see beyond the hype and choose the ONLY great-tasting, all-natural, high protein 40-30-30 nutrition bar on the market. This bar—the PureFit Bar—is just as at home in your kid’s lunchbox, as part of the PureFit Fat-Burning System, in your back pocket on a century ride…
…or perhaps even while teetering on the brink of a shark-filled pool (Hey, we won’t be offended if you use the PureFit Bar to distract the sharks—we’ll make more!).
