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Archive: April 2008

Apr
23

Join PureFit in Nashville for the Country Music Marathon & ½ Marathon

I realize this is late notice but I’m in Nashville, Tennessee, this week for the 9th Annual Country Music Marathon & ½ Marathon and Health & Fitness Expo. If you live in the area and are planning on running in this year’s race, be sure to stop and say hello. You can find us in booth #509 in the Health & Fitness Expo hall starting at 11:00 a.m. tomorrow morning (April 24), and again starting on 10:00 a.m. on Friday.

According to race organizers, around 30,000 runners of all ages and abilities are expected to participate in this Saturday’s race, with more than two-thirds opting for the 13.1 mile half marathon. As for my team and I, we’ll be handing out samples of our award-winning, all natural, 40/30/30 nutrition bars, as well as providing sound and practical advice for maintaining a healthy diet and exercise routine, all day Thursday and Friday (booth #509 in the Marathon exhibit hall — located in the Nashville Convention Center).

For more info on this week’s events, see the Country Music Marathon & ½ Marathon website.

Apr
21

Getting Your MoJo On

I get asked a lot about coffee for athletes. I don’t mean a special coffee made for athletes (although that might be an idea—Athlete Espresso, anyone?), but I mean–should athletes drink coffee? While opinions vary widely, there are a few facts to keep in mind:

  1. Used in moderation, caffeine is relatively harmless to healthy adults who are not pregnant.
  2. Coffee (again in moderation) is a great way to “wake-up” in the morning and get your day going. If coffee is part of your morning ritual, go for it (although consider switching to tea which has less than a third of the caffeine).
  3. Coffee (in moderation) does have a stimulatory effect on the digestive tract and metabolism.
  4. Numerous studies have concluded that caffeine facilitates the metabolism of fatty acids during continuous aerobic activity.

So the short answer is, yes, athletes can drink coffee so long as they stay hydrated (coffee is a diuretic, which will increase urine output and decrease hydration) and drink it in moderation. 

Apr
02

Travel-Ready PureFit Bars

For some people, the cost of doing business is being on the road more days than not. If air travel is your business partner, than you are all too aware of the less-than-savory options when it comes to in-flight meals. You also are probably sick of paying five-star restaurant prices for airport fast food.

Do know what I’m talking about? If you answer yes, than consider this: A box of great tasting PureFit bars is smaller than your laptop and weighs less than a soft cover airport novel. Yet inside that package is a virtual survival kit for travelers. All natural, high protein bars are just what the travel doctor ordered when you are on the road, and we’ve got them now in Berry Almond Crunch!

Fifteen bars of travel-ready nutrition come in each box, enough to hold you over on your next business trip for sure. Lest you become over-indulged with one flavor, may I suggest you buy five boxes in an assortment of flavors, and I’ll throw in a sixth box free? That’s 90 wheat and gluten free bars—that should get you across the country a few times. Just go to the online PureFit store now, and start arriving at the other end of your business trip energized and ready for anything. Happy traveling!

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ABOUT AUTHOR

Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, 40/30/30 nutrition bars on the planet. Like many people I know, I'm health conscious and concerned about what I eat. The first-hand knowledge I've gained over the years (in the process of training for and competing in various athletic competitions) has proven to be invaluable in my pursuit of the ideal nutrition bar.


Personally, I grew up in Sylvania, Ohio, and started long-distance running at the ripe age of 12. To this day, you can find me running, biking, hiking, or doing something else related to human-powered outdoor recreation on nearly a daily basis.


Here, on the PureFit Blog, you can read all about what's going on at our little company, what we think about the state of the nutrition bar industry and the world we live in, and leave a comment or two of your own.

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