I am often asked how Brian Dorfman and I become friends, and ultimately, how PureFit become the exclusive supplier of Brian’s “Flexibility Training” and “Lower Back Basics” DVDs and travel books. Brian and I met in a spin workout...
Turning 40 is a big deal. I don’t remember turning 20, but turning 30 feels like it was just yesterday. Anyone who has spent more than a minute with me knows that I’m young at heart. It’s difficult to...
Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet. Learn more…
