PureFit 3.0 Has Arrived
by Robb Dorf
After six months of conceptualizing, planning, and building, we are excited to announce the launch our new corporate website (officially dubbed, PureFit 3.0). PureFit 3.0 is our third–and by far best–website. The design process started in earnest a few...
Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet. 
