After six months of conceptualizing, planning, and building, we are excited to announce the launch our new  corporate website (officially dubbed, PureFit 3.0).

PureFit 3.0 is our third–and by far best–website. The design process started in earnest a few months ago with this easy-to-navigate blog, and took off from there. Most notably, we re-engineered our shopping cart to make it more user friendly, and redesigned the rest of the site to make it more visually appealing. Even though you see one site when you visit PureFit.com, I like to think of it as three distinct sites:

• PureFit.com provides you with everything you need to know about choosing the right nutrition bar, how to purchase our award-winning nutrition bars, and why we do what we do.
• PureFitBlog.com provides up-to-date info on nutrition, what we are working on, and a plethora of cool and behind-the-scenes stuff that makes us tick (and laugh).
• PureFit.com/Store allows you to buy award-winning PureFit bars and clothing using our new state-of-the-art shopping cart.

We also worked closely these past few months with our good friend and the world’s leading authority on stretching, flexibility, and injury prevention—Kinesiologist, Brian Dorfman—to improve his site, BrianDorfman.com. Brian’s site is the place to go to learn more about simple exercises that can and will improve the quality of your life.

Please look around the new PureFit.com and let us know what you think (you can email me at robb at purefit dot com, or you can leave a comment below).