Archives / 2008 / October

The Vote Hour: Encouraging Employees to Vote

by Robb

In the spirit of my post earlier in the week (the one where I encouraged you to vote at MyStarbucksIdea.com for Starbucks to carry the award-winning line of PureFit Nutrition Bars), today I’m back to encourage you to vote...

Ask Starbucks to Sell PureFit Nutrition Bars

by Robb

Thirsty for more business and committed to giving consumers more of what they want, Starbucks recently launched what I think is one of the best examples of a company using the Web to engage with its customers. Earlier this...

Nutrition Bars in Canada

by Robb

Until recently, if you tried to find a PureFit Nutrition Bar north of the border, you were pretty much out of luck. While a lot of Canadian orders were processed through our website and over the phone, you’d have...

Celiac Awareness Month Confusion

by Robb

Thanks to an astute customer, I recently learned Celiac Awareness Month is celebrated in October and May. Who knew! As I shared in this post, for the last 21 years, the Celiac Sprue Association has designated October as “Celiac...

2008 Medtronic Twin Cities Marathon Wrap Up: Part II

by Robb

As some of you may know, I’m the self-proclaimed Hardest Working Guy in Sports Nutrition. Seriously, I challenge any CEO in the industry to try to do what I do (i.e., travel to nearly every major industry trade show...

2008 Medtronic Twin Cities Marathon Wrap Up: Part I

by Robb

A couple of weeks ago, PureFit accomplished something it had never done before: We exhibited at two marathons at the same time. I flew to Minneapolis for the Medtronic Twin Cities Marathon on Friday, October 3rd, while Jenna Brien...

October is Celiac Awareness Month

by Robb

Many of you reading our blog know that PureFit bars are among the best-selling wheat- and gluten-free sports nutrition bars on the market (oh, and they’re dairy-free also). The reason we decided to make a crap-free bar was due...