In the spirit of my post earlier in the week (the one where I encouraged you to vote at MyStarbucksIdea.com for Starbucks to carry the award-winning line of PureFit Nutrition Bars), today I’m back to encourage you to vote...
Thirsty for more business and committed to giving consumers more of what they want, Starbucks recently launched what I think is one of the best examples of a company using the Web to engage with its customers. Earlier this...
Until recently, if you tried to find a PureFit Nutrition Bar north of the border, you were pretty much out of luck. While a lot of Canadian orders were processed through our website and over the phone, you’d have...
Thanks to an astute customer, I recently learned Celiac Awareness Month is celebrated in October and May. Who knew! As I shared in this post, for the last 21 years, the Celiac Sprue Association has designated October as “Celiac...
As some of you may know, I’m the self-proclaimed Hardest Working Guy in Sports Nutrition. Seriously, I challenge any CEO in the industry to try to do what I do (i.e., travel to nearly every major industry trade show...
A couple of weeks ago, PureFit accomplished something it had never done before: We exhibited at two marathons at the same time. I flew to Minneapolis for the Medtronic Twin Cities Marathon on Friday, October 3rd, while Jenna Brien...
Many of you reading our blog know that PureFit bars are among the best-selling wheat- and gluten-free sports nutrition bars on the market (oh, and they’re dairy-free also). The reason we decided to make a crap-free bar was due...
Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet. Learn more…
