Many people wouldn’t dream of running a marathon just a couple of days after Thanksgiving, but that’s exactly what 10,000+ stuffed souls are preparing to do here in Seattle the day after tomorrow. As you would expect the ‘hardest...
I have a confession to make: I am truly embarrassed for nutrition bar manufacturers that sell — and consumers who buy — candy bars dressed up to look like nutrition bars. Let me explain. I get the fact that...
Once upon a time, upon learning about the onset of Diabetes, one might actually have thought they were handed a death sentence. Nothing of course could be further from the truth. One of my first exposures to Diabetes and...
Like many fans of our all-natural line of nutrition bars, we know some of you enjoy eating PureFit Bars in your automobile. Now, with our new chrome PureFit license plate frame on your car, you can let other drivers...
If you Google the terms “gluten” and “autism” just I have them written here, you’ll receive no less than 1,000,000 results. Among those results you’ll find my friend and colleague Danna Korn’s excellent book, Living Gluten-Free For Dummies, in...
We interrupt this blog to provide some much needed commentary about the state of our economy. Here now is our senior economic correspondent, Robb Dorf. Let’s face it, we all know at least one or two people who are...
We interrupt this blog to provide some much needed commentary about the state of our economy. Here now is our senior economic correspondent, Robb Dorf. Let’s face it, we all know at least one or two people who are...
One of our retailers in southwest Connecticut — Stamford-based Fitness Matters — recently hooked up with a local radio station disc jockey — Tommy Vas of 96.7 The Coast — to raise awareness of a new fitness program aimed...
One of the joys of running your own business is the acknowledgment you and your team receive anytime someone chooses to do business with you. In our case, the daily ‘show of appreciation’ meter recently went berserk when news...
Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet. Learn more…
