For anyone wondering, unlike some other companies nutrition bars, PureFit Nutrition Bars—which come in four 100% all-natural and wheat- and gluten-free flavors (including Peanut Butter Crunch)—are NOT affected by the Food and Drug Administration’s (FDA’s) recent warning about peanut butter.

Background: Recently, the Peanut Corporation of America (PCA)—a peanut processing company and maker of peanut butter for bulk distribution to institutions, food service industries, and private label food companies—in coordination with the FDA, announced a recall of peanut butter produced in its Blakely, Georgia, processing facility because it has the potential to be contaminated with Salmonella.

While Clif Bar & Company today announced the recall of some of its bars (including: Clif Bar Chocolate Chip Peanut Crunch, Clif Bar Crunchy Peanut Butter, Clif Bar Peanut Toffee Buzz, ZBaR Peanut Butter, Clif Builders Peanut Butter, Luna Nutz over Chocolate, Luna Peanut Butter Cookie, and all Clif Mojo Bars), PureFit Nutrition Bars are safe!

PureFit Bars are Safe: PureFit, working cooperatively with the California Department of Public Health and the FDA, has determined that NONE of our products contain any of the suspect lots of recalled peanut butter. In fact, we micro-test every batch of bars before they are released from our manufacturing facility, and in seven-plus years of manufacturing, we have never had a test come back positive for ANYTHING (anything that is besides being the best darn wheat-, gluten-, and dairy-free nutrition bar on the market).

PureFit remains fully committed to the continued testing and monitoring of the quality and freshness of our award-winning nutrition bars. If you have any questions about PureFit Nutrition Bars and the current FDA warning about Salmonella, please contact our office or leave a comment here on the blog. For more information on the salmonella bacteria and the peanut butter recall, please visit the FDA’s Website at http://www.fda.gov/oc/opacom/hottopics/salmonellatyph.html#news.

Robb Dorf, Founder & CEO
PureFit Nutrition Bars

I’m over in Phoenix, Arizona, today and tomorrow for the 6th Annual P.F. Chang Rock ‘n’ Roll Arizona Marathon & ½ Marathon. Like I do at most road races, I’m here to meet and greet our customers; share samples of our wheat-, gluten-, and dairy-free nutrition bars; support race participants by answering questions about running-related nutrition; and, hand out samples of the award-winning line of PureFit Nutrition Bars.

Unlike other events I attend, this one allows me to spend time with my old friend, Todd Crandell, Founder and Executive Director of Racing for Recovery, a 501(c)3 non-profit foundation that aims to prevent substance abuse in adolescents and individuals and offers running as a positive alternative to those currently battling addiction.

Todd’s connection to Race for Recovery’s mission is best told through the following story from ESPN:

If you’re in Phoenix for the race, you can meet Todd at the PureFit booth (#317), where he’ll be signing autographs from 10:00 a.m. to 7:00 p.m. today, and 9:00 a.m. to 5:00 p.m. tomorrow (Saturday the 17th). If you’re reading this from afar and want to learn more about Todd or Racing for Recovery, visit the Racing for Recovery website and blog.

Back on the 21st of November, I introduced you to Team Triabetes and told you  about PureFit’s support of this inspiring organization. Today I’d like to introduce you to IronKIDz, an Insulindependence program conducted in affiliation with Team Triabetes.

Insulindependence is a worldwide project aimed at changing diabetic lives through a unique blend of mentored fitness, adventure travel, education and Web-based community support, and is another one of the organizations PureFit intends on supporting and working with in 2009.

For more information on the IronKIDz program, check out the video below (and my apologies in advance if it makes you cry):