You don’t have to look very far these days to find inspiration. In fact, you’ve never had to. Everyday, just by observing what’s going on around you, you witness ordinary people doing extraordinary things. Whether it’s climbing tall mountains,...
Recently, Triathlete magazine discovered PureFit Nutrition Bar’s enthusiasm for supporting worthy causes like Team Triabetes. As a result, PureFit received a nice mention on page 24 of the magazine’s July issue (click on the image–below right–for a much larger...
Soybean plant image via Wikipedia Busting Common Soy-related Myths & Claims By Robb Dorf Almost every food has its time in the spotlight as the new “super food” — eggs, milk, coffee, chocolate, red wine and countless others. At...
Soybean plant image via Wikipedia Busting Common Soy-related Myths & Claims By Robb Dorf Almost every food has its time in the spotlight as the new “super food” — eggs, milk, coffee, chocolate, red wine and countless others. At...
PureFit is humbled by the fact that so many grocery stores, gyms, and specialty retailers choose to carry and recommend our bars (over 2,500 at last count). Recently, larger chains have started to take notice, including Costco. Costco is...
Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet. Learn more…
