Ask Kroger to Keep Carrying PureFit Bars in 2010
by Robb
Because of the economic crunch, many national grocery store chains are being forced to scale back their inventory and product offerings, and the nutrition bar category — which is packed with a bunch of candy bars posing as nutrition...

Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet.