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Because of the economic crunch, many national grocery store chains are being forced to scale back their inventory and product offerings, and the nutrition bar category — which is packed with a bunch of candy bars posing as nutrition bars — is feeling the crunch.

Kroger, which offers PureFit Nutrition Bars in nearly 1,000 stores nationwide, is hands down the largest and most popular retail partner we have. Because our bars are offered in so many of their locations throughout the U.S., we need your help in communicating to Kroger just how important it is to you — our loyal customers — to be able to find our bars in your local market.

The next time you visit a Kroger store, please be sure to tell the store manager that you want Kroger to continue to carry the award-winning and all-natural line of PureFit Bars. Similarly, you can send Kroger a message about this online by clicking here.

Thank you in advance for your continued support our bars. Great things are in store for 2010, and with your help, you’ll soon see what that is at your local Kroger store!

Sincerely,

Robb Dorf, Founder & CEO
PureFit Nutrition Bars