About
Welcome to the PureFit Blog! I’m Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet.
Like many people I know, I’m health conscious and concerned about what I eat. The first-hand knowledge I’ve gained over the years (in the process of training for and competing in various athletic competitions) has proven to be invaluable in my pursuit of the ideal nutrition bar.
Personally, I grew up in Sylvania, Ohio, and started long-distance running at the ripe age of 12. To this day, you can find me running, biking, hiking, or doing something else related to human-powered outdoor recreation on nearly a daily basis.
Here, on the PureFit Blog, you can read all about what’s going on at our little company and what we think about the state of the nutrition bar industry and the world we live in, as well as leave a comment or two of your own.
Robb-
Thank you SOOOO MUCH for making such an excellent product. I am also very excited that you decided to add a blog to your site. It’s great that you have taken the time to express your opinions, philosophies and share other information with us as well. I had a chance to meet you at the PF Changs Rock N Roll marathon. You took the time to personally thank me for my support, despite the fact that your booth was literally 10 people deep trying to taste the bars. Thanks again and I look forward to reading more posts from you!
Jaime Swan