Soybean plant image via Wikipedia Busting Common Soy-related Myths & Claims By Robb Dorf Almost every food has its time in the spotlight as the new “super food” — eggs, milk, coffee, chocolate, red wine and countless others. At...
I was stunned last week when I learned that Jack LaLanne had passed away. I mean, the guy was 96 years old, but I guess I thought he’d live forever. He was known as “the godfather of American fitness,”...
If you haven’t had a chance to watch Dana Brown’s documentary Dust to Glory, a segment of this outstanding hour and a half film is embedded at the tail end of this post. Dust to Glory, directed by the...
Lance Armstrong, seven-time winner of the Tour de France, wrote his account about how he beat cancer and came back to win the world’s toughest bike race for a record seven times in a row. The book is called...
I love being in business. It’s exciting, challenging, rewarding — it’s like participating in the ultimate chess game every day. Why do I enjoy the challenge? The truth is, I like the idea that if running a successful business...
As many of you know, legendary UCLA basketball Coach John Wooden passed away this week. I had the pleasure of meeting him, and working with his grandson, Greg Wooden, for almost six years. Greg and I worked at Adopt-A-Highway...
People who can’t even spell “marathon” know that carbohydrates can be important before a race, triathlon, or even a long jog on the beach with a friend. That’s one reason why race organizers schedule “pasta parties” the night before...
In June of 2004, the National Institutes of Health’s Consensus Panel on Celiac Disease concluded that there was a significant need to increase awareness and educate health professionals and the general public about celiac disease. Now — in 2010,...
One of the things I love about a free society like ours is that we have the ability to share our opinions and converse with one another in an open forum such as Facebook and this blog. Often, better...
If you are a trusted blogger — someone who has a loyal following and really knows what they’re talking about (especially when it comes to topics of interest to people living with Celiac Disease, vegans, and those of who...
Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet. Learn more…
