If you’ve landed on my blog because you were redirected here by BrianDorfman.com… welcome to PureFit; and, for everyone else, in case you missed it, my good friend Brian Dorfman recently scored some major props from 2007 Triathlete of...
After six months of conceptualizing, planning, and building, we are excited to announce the launch our new corporate website (officially dubbed, PureFit 3.0). PureFit 3.0 is our third–and by far best–website. The design process started in earnest a few...
I am often asked how Brian Dorfman and I become friends, and ultimately, how PureFit become the exclusive supplier of Brian’s “Flexibility Training” and “Lower Back Basics” DVDs and travel books. Brian and I met in a spin workout...
Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet. Learn more…
