Getting Your MoJo On
by Robb
I get asked a lot about coffee for athletes. I don’t mean a special coffee made for athletes (although that might be an idea—Athlete Espresso, anyone?), but I mean–should athletes drink coffee? While opinions vary widely, there are a...
Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet. 
