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Archive: Canada

Oct
01

PureFit and the Canadian Health Food Association

In just a few days, Canada’s largest natural and organic food industry tradeshow will take place in Toronto, Ontario, and PureFit Nutrition Bars — which are sold in more than 300 stores throughout Canada — will be there.

The Canadian Health Food Association’s (CHFA) Expo East (October 2-4, 2009) is expected to draw more than 3,000 traditional and natural and organic grocery retailers, pharmacies, online retailers, and more, all of whom are interested in stocking their shelves with the healthiest products available.

To me at least, the Canadians appear to be well ahead of the U.S. market in terms of carrying wheat- and gluten-free products. My experience is that our neighbors to the north do not tolerate the kind of crap we Americans allow in nutrition products. Unlike us, Canadians demand clean products, which is why PureFit is doing such a booming business north of the border.

The Canadian Health Food Association, the largest trade association in the country for the natural and organic products industry, organizes Expo East. A trade-only event, Expo East takes place at the Metro Toronto Convention Center, and features an educational conference (October 2) and trade show (October 3-4). CHFA is celebrating 45 years this year, and PureFit is excited to be part of the equation.

For a complete list of PureFit’s Canadian retailers, please visit our Online Store Locator / Where to Buy tool.

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Oct
23

Nutrition Bars in Canada

Until recently, if you tried to find a PureFit Nutrition Bar north of the border, you were pretty much out of luck. While a lot of Canadian orders were processed through our website and over the phone, you’d have been hard-pressed to find one of our delicious and award-winning bars on the shelves of stores in Toronto, Montreal, Vancouver, Ottawa, Calgary or even Edmonton.

But thanks to a new distribution agreement with Puresource, Canada’s leading natural health products wholesaler and distributor, our retail customers to the north—who just so happen to occupy the largest country in the Western Hemisphere—now have a stable and enthusiastic means of acquiring our bars right in the own back yards (well, relatively speaking… Canada does have some big back yards).

Since its humble beginnings in 1989, Puresource has built a solid infrastructure of talented staff and loyal retail customers. Over time, they’ve become the leading full-service natural product distributor in Canada, with massive distribution centers in Calgary, Montreal and Guelph.

So, the next time you’re jonesin’ for tasty wheat- and gluten-free Nutrition Bars in Canada, don’t be too surprised if you find a PureFit Bar at your local supermarket! And if by chance you don’t, leave a comment here and be sure to include the names of the retail outlets where you’d like to see our bars sold.

        

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ABOUT AUTHOR

Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet.


Like many people I know, I'm health conscious and concerned about what I eat. The first-hand knowledge I've gained over the years (in the process of training for and competing in various athletic competitions) has proven to be invaluable in my pursuit of the ideal nutrition bar.


Personally, I grew up in Sylvania, Ohio, and started long-distance running at the ripe age of 12. To this day, you can find me running, biking, hiking, or doing something else related to human-powered outdoor recreation on nearly a daily basis.


Here, on the PureFit Blog, you can read all about what's going on at our little company and what we think about the state of the nutrition bar industry and the world we live in, as well as leave a comment or two of your own.

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