PureFit Extreme
by Robb
What do six-time Olympic gold medalist Michael Phelps and PureFit have in common? Apparently not the energy bar they eat. In commercials launched today, Phelps is seen chewing on a PowerBar before diving into an indoor Olympic-sized pool full...
Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet. 
