Recently, Triathlete magazine discovered PureFit Nutrition Bar’s enthusiasm for supporting worthy causes like Team Triabetes. As a result, PureFit received a nice mention on page 24 of the magazine’s July issue (click on the image–below right–for a much larger version):

If you’re unfamiliar with them, Team Triabetes is the triathlon training and support club for diabetic triathletes. In coordination with Triabetes, the group’s members aim to revolutionize the way people approach diabetes through inspiration to achieve their goals, education of the patient and medical communities about diabetes and exercise, and exploration of the physiological and social foundations of successful diabetes management.

Magazines like Triathlete probably do not receive as much credit as they should for keeping those of us who participate in and follow the sport of triathloning up-to-date and informed. Each month, Triathlete — the category leader for multisport athletes and enthusiasts nationwide — celebrates and captures the essence of the triathlon lifestyle through engaging articles and photographs. If you have never read Triathlete, the July issue, which features PureFit on page 24 and is on newsstands now, is a great place to start!

Back on the 21st of November, I introduced you to Team Triabetes and told you  about PureFit’s support of this inspiring organization. Today I’d like to introduce you to IronKIDz, an Insulindependence program conducted in affiliation with Team Triabetes.

Insulindependence is a worldwide project aimed at changing diabetic lives through a unique blend of mentored fitness, adventure travel, education and Web-based community support, and is another one of the organizations PureFit intends on supporting and working with in 2009.

For more information on the IronKIDz program, check out the video below (and my apologies in advance if it makes you cry):

Once upon a time, upon learning about the onset of Diabetes, one might actually have thought they were handed a death sentence. Nothing of course could be further from the truth.

One of my first exposures to Diabetes and athletics came back in 1983, when as a 15-year-old I watched with amazement as Bill Carlson become the first insulin-dependent athlete to complete the Ironman Triathlon. Back then, ABC’s Al Michaels — the golden-throated one — provided the play-by-play commentary, which you can see for yourself here:

Bill, it turns out, belongs to a group I support and have a great deal of admiration for: Triabetes. Founded just a few years ago, Triabetes is revolutionizing the way people approach diabetes by:

1. Providing inspiration and hope to help diabetics (and Triabetics) achieve their goals.
2. Educating diabetics and the medical community about diabetes and exercise.
3. Exploring the physiological and social foundations of successful diabetes management.

In my view, the good folks over at Triabetes are continuing to prove that people with diabetes can compete in athletics despite what we used to think (i.e., that there was no way diabetics could be competitive endurance athletes). Today, just as Bill Carlson did back in 1983, people living with diabetes compete at all levels of athletic competition (and might I add that most are kicking some major booty by easily outrunning, outbiking, outswimming, and outcompeting many of us who live and compete diabetes-free).

As many of you reading this may already know, PureFit Nutrition Bars do not spike insulin levels, which means we offer a low-glycemic solution that works extremely well for the diabetic athlete. Next time you’re looking for inspiration, visit Triabetes.org (an organization we happily support).