PureFit Featured in Triathlete Magazine
Recently, Triathlete magazine discovered PureFit Nutrition Bar’s enthusiasm for supporting worthy causes like Team Triabetes. As a result, PureFit received a nice mention on page 24 of the magazine’s July issue (click on the image–below right–for a much larger...

Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet.