People who can’t even spell “marathon” know that carbohydrates can be important before a race, triathlon, or even a long jog on the beach with a friend. That’s one reason why race organizers schedule “pasta parties” the night before a big endurance event.

But consider for a moment those runners or exercise fiends who prefer gluten-free foods, are gluten intolerant or, worse yet, suffer from celiac disease – a lifelong intestinal disorder that affects one in 132 people in the United States. Traditionally, there has just not been a whole lot on the typical pre-race menu for these folks.

As many of our customers know, celiacs can’t eat gluten, which is a protein found in grains such as wheat, rye and barley. Some of the most common gluten-containing foods in an athlete’s diet are bagels, pasta, crackers and pretzels. These foods are high in carbohydrates, to be sure, but they can spell race-ruining intestinal problems for some, and for those suffering celiac disease, eating gluten is like ingesting poison.

According to the Celiac Disease Foundation, gluten damages the hair-like projections called “villi” that line the wall of the small intestine. If left untreated, it can lead to other health conditions such as anemia, osteoporosis, thyroid disease, and autoimmune reactions. Common symptoms of celiac disease or severe gluten intolerance include abdominal cramping, intestinal gas, distention and bloating, chronic diarrhea or constipation (or both). Less obvious symptoms include depression, dermatitis, bone or joint pain, fatigue and osteoporosis.

The cure is simple: Read the rest of this entry »

While most major grocery stores now offer dedicated sections for wheat-free and gluten-free foods, many people may be wondering how to tell if what is being promoted as wheat- and gluten-free really is what it claims to be.

Less than five years ago, wheat-free and gluten-free foods were rare and difficult to find. Unfortunately, as demand has grown, so has the controversy surrounding what should be considered wheat- and/or gluten-free.

For many, the problem lies in the fact that the U.S. Food and Drug Administration (FDA) has not yet determined how many parts per million (ppm) are permissible for a food product to be labeled “Wheat-Free” and/or “Gluten-Free.” Current research suggests that for people with celiac disease, the maximum safe level of gluten in a finished product is probably less than 0.02% (200 parts per million) and possibly as little as 0.002% (20 parts per million).

For the most part though, the three major U.S.-based celiac support organizations — the Celiac Sprue Association, Celiac Disease Foundation, and the Gluten Intolerance Group of North America — agree on what the standard should be: Less than 10 ppm. Without getting too technical, that simply means less than 10 parts per million, or an almost untraceable amount of either wheat or gluten.

While the organizations mentioned above advocate for an FDA Ruling insuring food manufacturers making the wheat-free and gluten-free claim are indeed testing at less than 10 ppm, I want you — our customers — to know that PureFit Nutrition Bars are tested for wheat and gluten on an annual basis. Without fail, our test results always come back from a lab used by the Celiac Sprue Association as “BLQ” (Below the Limit of Quantitation), with less than 5 ppm for both wheat and gluten.

Clearly, just in case you were wondering, PureFit Nutrition Bars are worthy of the wheat-free and gluten-free designation, and as long as I am running the company, that will never change. In the meantime, I will continue sending batches of our bars out for testing. Even though I know they will show “less than 5 ppm,” I will still post the test results and hope you are snacking on one of our bars when you read them.