PureFit and the 25th Annual World Fitness Convention
by Robb
IDEA Health & Fitness Association — the leading membership organization of health and fitness professionals worldwide — is holding its 25th Annual World Fitness Convention this week in Anaheim, California, and PureFit will be there exhibiting in the IDEA...
Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet. 
