More than 23,000 personal trainers, group exercise instructors, fitness program directors, mind-body teachers, health club owners, and fitness center managers belong to IDEA, and an estimated 5,000 of them will be in attendance at this week’s 25th Annual World Fitness Convention.

Over 150 exhibitors from the industry’s leading fitness and wellness companies — including PureFit — will be represented in the IDEA Fitness and Wellness Expo Hall, located in the Anaheim Convention Center, August 12-15, 2009. Best of all… the Expo is free and open to the public, and anyone who is able to attend will get an early look at all the newest and most innovative fitness equipment, apparel, and nutrition products from top brands like PureFit Nutrition Bars, Reebok, Nautilus, K-SWISS, Rio Wear, Under Armour, Skechers, and more.

For more information, see the 25th Annual World Fitness Convention website, and be sure stop by the PureFit booth if you make it out to the IDEA Fitness and Wellness Expo.