Coach Wooden: The True Measure of a Man
by Robb
As many of you know, legendary UCLA basketball Coach John Wooden passed away this week. I had the pleasure of meeting him, and working with his grandson, Greg Wooden, for almost six years. Greg and I worked at Adopt-A-Highway...
Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet. 
