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Because of the economic crunch, many national grocery store chains are being forced to scale back their inventory and product offerings, and the nutrition bar category — which is packed with a bunch of candy bars posing as nutrition bars — is feeling the crunch.

Kroger, which offers PureFit Nutrition Bars in nearly 1,000 stores nationwide, is hands down the largest and most popular retail partner we have. Because our bars are offered in so many of their locations throughout the U.S., we need your help in communicating to Kroger just how important it is to you — our loyal customers — to be able to find our bars in your local market.

The next time you visit a Kroger store, please be sure to tell the store manager that you want Kroger to continue to carry the award-winning and all-natural line of PureFit Bars. Similarly, you can send Kroger a message about this online by clicking here.

Thank you in advance for your continued support our bars. Great things are in store for 2010, and with your help, you’ll soon see what that is at your local Kroger store!

Sincerely,

Robb Dorf, Founder & CEO
PureFit Nutrition Bars

One of the joys of running your own business is the acknowledgment you and your team receive anytime someone chooses to do business with you. In our case, the daily ‘show of appreciation’ meter recently went berserk when news arrived that Kroger will be carrying the full line of PureFit Nutrition Bars starting this fall.

Kroger operates more than 3,600 stores — including 2,400+ supermarkets and multi-department stores — under two-dozen banners, in 31 states. Last time I checked, Kroger was listed as the second-largest grocery retailer in the country by volume (and the third-place general retailer in all of the U.S., with Wal-Mart and The Home Depot filling slots one and two, respectively).

For you — our customers — this recent development of ours means you will soon be able to find PureFit Bars in 1,100 Kroger-owned and operated stores. For more information on when PureFit Bars will be available at Kroger, keep reading our blog!

And as an aside, congratulations to Kroger for recently earning the Retailer of the Year award from Supermarket News for 2008.