This is a busy weekend for us. In addition to attending Expo East in Toronto, PureFit will be participating in the 25th Annual Sports Authority Sports & Fitness Expo, which is part of this weekend’s Portland Marathon. How is...
In just a few days, Canada’s largest natural and organic food industry tradeshow will take place in Toronto, Ontario, and PureFit Nutrition Bars — which are sold in more than 300 stores throughout Canada — will be there. The...
Despite the fact that we’re living through one of the worst economic recessions of our lifetime, the U.S. nutrition market grew 8.7% to $101.8 billion in 2008, according to the latest research from Nutrition Business Journal, while the nutrition...
IDEA Health & Fitness Association — the leading membership organization of health and fitness professionals worldwide — is holding its 25th Annual World Fitness Convention this week in Anaheim, California, and PureFit will be there exhibiting in the IDEA...
Question: What do you get when you combine 2 Honda Accord EX-L V6 sedans, 10 forklifts, 30 tents, 35 garden hoses, 578 portable toilets, 1,040 trash boxes, 5,000 volunteers, 14,400 bananas, $220,000, and 1,146,000 disposable cups? Answer: The LA...
I’m over in Phoenix, Arizona, today and tomorrow for the 6th Annual P.F. Chang Rock ‘n’ Roll Arizona Marathon & ½ Marathon. Like I do at most road races, I’m here to meet and greet our customers; share samples...
I’m over in Phoenix, Arizona, today and tomorrow for the 6th Annual P.F. Chang Rock ‘n’ Roll Arizona Marathon & ½ Marathon. Like I do at most road races, I’m here to meet and greet our customers; share samples...
Many people wouldn’t dream of running a marathon just a couple of days after Thanksgiving, but that’s exactly what 10,000+ stuffed souls are preparing to do here in Seattle the day after tomorrow. As you would expect the ‘hardest...
As some of you may know, I’m the self-proclaimed Hardest Working Guy in Sports Nutrition. Seriously, I challenge any CEO in the industry to try to do what I do (i.e., travel to nearly every major industry trade show...
A couple of weeks ago, PureFit accomplished something it had never done before: We exhibited at two marathons at the same time. I flew to Minneapolis for the Medtronic Twin Cities Marathon on Friday, October 3rd, while Jenna Brien...
Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet. Learn more…
