Beware of Candy Bars Posing as Nutrition Bars
by Robb
I have a confession to make: I am truly embarrassed for nutrition bar manufacturers that sell — and consumers who buy — candy bars dressed up to look like nutrition bars. Let me explain. I get the fact that...
Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet. 
