Our success has transcended every major type of retailer you can find selling nutrition bars:

Bike Stores: It’s hard to believe that Edge Cycle Sports, the premier bike store here in Orange County, was our very first retailer. You can still buy PureFit there today.

Coffee Shops: Our success here makes perfect sense because there is no better breakfast on the go than a cup of coffee and a PureFit bar. Kaylani’s Coffee Shop in San Clemente started selling us in 2002 and yes, you can still buy us there even though the famous coffee shop has been bought and sold several times. Hands down the best cup of coffee you can buy in Southern California.

Health Food Stores: If you have ever been to Orange County and haven’t visited Mother’s Markets, you are truly missing out. They epitomize what a health food store should be. Great prices, knowledgeable staff, and yes, a vegan restaurant in every location!

Gyms: Our proudest achievement has to be our relationship with Pro Sports in Bellevue, WA. Pro Sports is located directly across the street from Microsoft’s campus of 30,000 employees. The gym is as nice as you can build one. Impeccable. Pro Sports is dedicated to improving not only the health of Microsoft employees, but of the locals tell me it’s the best place in town to get your cardio on!

Personal Training Gyms:  You want results?  “The Training Spot” in Huntington Beach delivers them with the best fitness and nutrition tips on the west coast.   They have 2 locations and a massive following of clients getting results.  I’ve heard Carolyn allows a quick water break, but you have to get your PureFit bars after the workout, and only if you gave 100%.

Yoga Studios:  Hands down the beautiful yoga studio I have ever seen.  Jeff, I appreciate all of the support and placing all five of our boxes right near the register so every student knows we meet your high standards that are exemplified throughout the studio.  We love being part of your success.

Chiropractors: I’ll let this testimonial speak for me:

“When I started Performance Chiropractic I had only one goal in mind; provide the best chiropractic care and state of the art treatment procedures. I’ve succeeded at that and when the time came to grow my business, and compliment our services with the best supplements available, we did that too. PureFit nutrition bars have been an excellent compliment to my practice. They meet my strict quality standards, accommodate my patient’s unique dietary needs, and offer the margins we need to properly support the product. The patients like the convenience, we also offer them to our patients that have missed meals.  Additionally, they provide a great introduction into a nutrition discussion.  Many of our patients have hypoglycemia, gluten intolerance and other nutritional challenges.  We only offer quality nutritional products and PureFit compliments our other lines.  Working with PureFit has been great and we look forward to continuing to bring best our Orange County patients.

Dr.Christian Barney, Owner, Performance Chiropractic, Irvine, CA.

Online: From Amazon to Drugstore.com, finding PureFit has never been easier.

Grocery Stores: If you live in Chicago, I’m sure you’ve bought us at Jewel-Osco. If you are local, grab us up at Albertsons. If you in the mid-west, any Hy-Vee’s can accommodate all of your PureFit needs. If you are in Texas, check us out at H-E-B. The list goes on and on, but hopefully some day PureFit will be a staple in every grocery store in the US and Canada.

Speaking of Canada, our distributor, Puresource, is the best. You guys rock! Thank you for your professionalism, support, and believing in us.  Here in the US, there are too many to name them all: Garden Spot, Super Natural, SOMA, Perfect Nutrition, Europa, Advantis, Nature’s Best, UNFI, and Performance Food Centers

Doctors Offices: Another partnership that I am very proud of is our relationship with Cenegenics.  Cenegenics offices and affiliates all over the United States sell and promote PureFit. They are the leader in age management medicine. We can’t thank them enough for their generosity.

A special thanks goes out to all the nutritionists that have supported us. You know who you are and I can’t list everyone but I’m talking about you Dr. Bari Rooney and you Kim Mueller, Thanks!

Last but not least, there is a reason we have taken Hollywood by storm. Hollywood’s Premier Fitness Expert Dan Isaacson has turned PureFit onto the biggest stars in Hollywood. Dan, just between you and me, you’re funnier than Billy Crystal.

There are many more success stories and way too many people to thank in a blog.  I simply wanted you all to know that despite the odds and the challenges, a little company with a great product can outsell a large company with with a crappy product.

Robb Dorf, Founder and CEO

Review: PureFit Protein Bars
By: Gluten-free is life
Summary: “When I am training to run a half or full marathon, protein is a key component for recovery. Fueling after long runs is where I often run into trouble… I was very impressed with these bars. They tasted great and have 18 grams of protein per bar! I gave Jon the chocolate brownie and he really liked it. My favorite of the bars that I sampled is either the…” Read the complete review on Gluten-free is life

Review: PureFit Nutrition Bars Product Review
By: Adventures of a Gluten-free Mom
Summary: “A few months ago, I received some complimentary nutrition bars from PureFit to sample and review on my blog… As for the taste, all I can tell you is how the bars were received by my sons, and they loved them! They both fought over the Chocolate Brownie Bar (Luke won, but gave a tiny piece to his brother in the spirit of “sharing”). Sam ended up enjoying the Peanut Butter Crunch Bar even more…” Read the complete review on Adventures of a Gluten-free Mom

Review: Gluten-free Company – PureFit
By: GlutenFreeHelp.info
Summary: “These nutritious packed gluten-free bars are loaded with their own unique flavors and I loved them all. I was also pleased to find out that the only bar with oats, the PureFit Granola Crunch comes with certification of dedicated gluten-free oats. Robb Dorf is on top of it!  Not a celiac himself, he cares and understands a celiac’s needs and why and will not lower his standards.” Read the complete review on GlutenFreeHelp.info

Click on the image above or link below to watch a 30-second clip from the show featuring our bars:

PureFit and The Real Housewives of Orange County

As a result of the appearance, our office has been flooded with requests for PureFit Sample Kits. Always happy to oblige, we’ve shipped more PureFit Sample Kits since the episode aired than we did during the entire month of January.

On behalf of everyone here at PureFit, thanks, Tamra, for choosing to share our message with so many people. And for all you other  reality television show cast members, feel free to contact us for your very own supply of “As Seen on TV” nutrition bars!

Briefly… Granola Crunch had its coming out party at last week’s Surf City USA Marathon in Huntington Beach, California. To say it was a hit would be an understatement. Every single person who sampled the bar during the marathon’s Active Lifestyle Expo said it was the best tasting PureFit Bar they’d ever tried. So many people purchased boxes of the bars that we ran out well before the Expo ended on Saturday afternoon.

Early feedback from retailers, fitness clubs, personal trainers, and gyms across the country is the same… they can’t keep the bars in stock because customers are already coming back to buy up their remaining inventory.

For a small company like ours, it’s really gratifying to see people reacting so positively to our newest product. Years of planning go into the creation and launch of each new flavor, and with each new flavor we add to the line of award-winning bars, we strengthen our position as the number one selling wheat- and gluten-free sports nutrition bar available today.

If you’re unsure if you’ll like the new flavor, consider trying it out by ordering the PureFit Sample Kit, which includes one of each flavor, including Granola Crunch.

Image via Wikipedia

PureFit is humbled by the fact that so many grocery stores, gyms, and specialty retailers choose to carry and recommend our bars (over 2,500 at last count). Recently, larger chains have started to take notice, including Costco.

Costco is the largest membership warehouse club chain in the world (based on sales volume), and the fifth largest general retailer here in the United States. As of today — June 1, 2009 — we are pleased to announce you can now find PureFit Nutrition Bars at the following Costco locations in Texas:

• Costco Austin: 10401 Research Blvd.; Austin, TX 78759
• Costco Arlington: 600 W. Arbrook; Arlington, TX 76014
• Costco Duncanville: 250 W. Hwy. 67; Duncanville, TX 75137
• Costco El Paso: 6101 Gateway Blvd., West Bldg 3; El Paso TX 79925
• Costco East Plano: 3800 N. Central Expressway; Plano, TX 75074
• Costco Ft. Worth: 5300 Overton Ridge Blvd; Ft. Worth, TX 76132
• Costco Houston: 3836 Richmond Ave.; Houston, TX 77027
• Costco Katy: 1150 Bunker Hill Road; Houston, TX 77055
• Costco Lewisville: 851 Highway 121; Lewisville, TX 75067
• Costco San Antonio: 5611 UTSA Blvd.; San Antonio, TX 78249
• Costco Selma: 15330 IH-35 North; Selma, TX 78154
• Costco Sonterra Park: 1201 N. FM 1604 E.; San Antonio, TX 78232
• Costco South Austin: 4301 W. William Cannon Dr.; Austin, TX 78749
• Costco Southlake: 2601 E. State Hwy. 114; Southlake, TX 76092
• Costco West Plano: 1701 Dallas Parkway; Plano, TX 75093
• Costco Willowbrook: 12405 North Gessner Rd.; Houston, TX 77064

Thanks to Costco and all of our Texas customers for supporting us.

Hi Robb,

I wanted to let you know that I received the samples of your Pure Fit Bars and absolutely loved them. A review of your product has been posted on my blog. Thank you again for the samples and for putting such a great product on the market. I will definitely be a loyal customer.

Have a great day!

Stacy Lane

The only thing better than receiving a letter like that is reading the review Stacy posted on her blog:

I have been meaning to tell you guys about the Pure Fit Bars I tried the other day. Unfortunately, I don’t have any pictures of the bars because someone (ahem…my hubby) deleted them off of the camera. The bars are all long gone now so just imagine a protein bar in a white wrapper and the words Pure Fit.

Robb over at Pure Fit sent me a sample package of the bars and they were absolutely amazing! I received four of the bars and I enlisted my sexy man and a couple of friends to help with the taste testing. Pure Fit Bars contain NO dairy, wheat, gluten, artificial sweeteners, hydrogenated oils or trans fat and it was recently named “Nutrition Bar of the Year” by Bike magazine. The texture of the Pure Fit Bars are very similar to a Jay Robb protein bar and the taste is excellent. Let me share with you what one of my review helpers thought:

“I tried the Berry Almond Crunch Pure Fit bar. Now, I am not normally a berry bar head but as I kept on chewing, the taste surpassed my preconceived thoughts. This bar leaves a nice berry taste in your mouth even after you swallow…the berry flavor lingers. I love that this bar has 18 grams of protein and it is very filling and satisfying.”

My other reviewers were just as impressed with these bars and gave it rave reviews. They all asked where they could pick up more of these bars. I have seen these bars at various grocery stores in my area and they also sell them at my gym. I am sure if you look around your local natural foods store you will find them. However, the Pure Fit bars are also available online at http://www.purefit.com. Check them out because they are delicious!

Thanks, Stacy, for trying our bars and writing that review. To learn more about her quest to someday capture the Hawaii Ironman World Championship, visit Stacy’s blog: Eating to Live Love Laugh Tri.

Background: Recently, the Peanut Corporation of America (PCA)—a peanut processing company and maker of peanut butter for bulk distribution to institutions, food service industries, and private label food companies—in coordination with the FDA, announced a recall of peanut butter produced in its Blakely, Georgia, processing facility because it has the potential to be contaminated with Salmonella.

While Clif Bar & Company today announced the recall of some of its bars (including: Clif Bar Chocolate Chip Peanut Crunch, Clif Bar Crunchy Peanut Butter, Clif Bar Peanut Toffee Buzz, ZBaR Peanut Butter, Clif Builders Peanut Butter, Luna Nutz over Chocolate, Luna Peanut Butter Cookie, and all Clif Mojo Bars), PureFit Nutrition Bars are safe!

PureFit Bars are Safe: PureFit, working cooperatively with the California Department of Public Health and the FDA, has determined that NONE of our products contain any of the suspect lots of recalled peanut butter. In fact, we micro-test every batch of bars before they are released from our manufacturing facility, and in seven-plus years of manufacturing, we have never had a test come back positive for ANYTHING (anything that is besides being the best darn wheat-, gluten-, and dairy-free nutrition bar on the market).

PureFit remains fully committed to the continued testing and monitoring of the quality and freshness of our award-winning nutrition bars. If you have any questions about PureFit Nutrition Bars and the current FDA warning about Salmonella, please contact our office or leave a comment here on the blog. For more information on the salmonella bacteria and the peanut butter recall, please visit the FDA’s Website at http://www.fda.gov/oc/opacom/hottopics/salmonellatyph.html#news.

Robb Dorf, Founder & CEO
PureFit Nutrition Bars

But thanks to a new distribution agreement with Puresource, Canada’s leading natural health products wholesaler and distributor, our retail customers to the north—who just so happen to occupy the largest country in the Western Hemisphere—now have a stable and enthusiastic means of acquiring our bars right in the own back yards (well, relatively speaking… Canada does have some big back yards).

Since its humble beginnings in 1989, Puresource has built a solid infrastructure of talented staff and loyal retail customers. Over time, they’ve become the leading full-service natural product distributor in Canada, with massive distribution centers in Calgary, Montreal and Guelph.

So, the next time you’re jonesin’ for tasty wheat- and gluten-free Nutrition Bars in Canada, don’t be too surprised if you find a PureFit Bar at your local supermarket! And if by chance you don’t, leave a comment here and be sure to include the names of the retail outlets where you’d like to see our bars sold.

Do know what I’m talking about? If you answer yes, than consider this: A box of great tasting PureFit bars is smaller than your laptop and weighs less than a soft cover airport novel. Yet inside that package is a virtual survival kit for travelers. All natural, high protein bars are just what the travel doctor ordered when you are on the road, and we’ve got them now in Berry Almond Crunch!

Fifteen bars of travel-ready nutrition come in each box, enough to hold you over on your next business trip for sure. Lest you become over-indulged with one flavor, may I suggest you buy five boxes in an assortment of flavors, and I’ll throw in a sixth box free? That’s 90 wheat and gluten free bars—that should get you across the country a few times. Just go to the online PureFit store now, and start arriving at the other end of your business trip energized and ready for anything. Happy traveling!