Actually, nothing more than his car was number 43 and I was a big Richard Petty fan growing up. For those of you who do not follow NASCAR, www.nascar.com, like myself, Richard won 200 races in his illustrious career...
What covered 75.8 miles, climbed over 10,000 vertical feet up Mt. Baldy twice, and pushed, punished, and pummeled 900 amateur cyclists to a level of pain I’m sure we’d all like to forget? L’Étape du California. The ride promoters...
Lance Armstrong, seven-time winner of the Tour de France, wrote his account about how he beat cancer and came back to win the world’s toughest bike race for a record seven times in a row. The book is called...
As many of you know, legendary UCLA basketball Coach John Wooden passed away this week. I had the pleasure of meeting him, and working with his grandson, Greg Wooden, for almost six years. Greg and I worked at Adopt-A-Highway...
Turning 40 is a big deal. I don’t remember turning 20, but turning 30 feels like it was just yesterday. Anyone who has spent more than a minute with me knows that I’m young at heart. It’s difficult to...
In honor of Robb’s 40th birthday–which is today–we stole the keys to the blog in order to post the following poem: I know this guy named Robb who likes to jog, Every day he goes to work and brings...
Today I would like to take a moment to sincerely thank everyone who makes PureFit the great company that it is. Needless to say, without our committed following of customers–those of you who actually buy and consume our award-winning,...
I’m Robb Dorf, founder and CEO of PureFit. PureFit is truly a product of my own personal passion for living a healthy lifestyle rooted in fitness and good nutrition. As a student, I studied exercise physiology, and I followed...
I’m Robb Dorf, founder and CEO of PureFit. PureFit is truly a product of my own personal passion for living a healthy lifestyle rooted in fitness and good nutrition. As a student, I studied exercise physiology, and I followed...
Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet. Learn more…
