Turning 40 is a big deal. I don’t remember turning 20, but turning 30 feels like it was just yesterday.

Anyone who has spent more than a minute with me knows that I’m young at heart. It’s difficult to know when I’m being serious because I love to laugh so much, and more importantly, make other people laugh too. My mission in life is simple: Enjoy Life.

Most guys turn 40 and then run out and get a sports car. I sold mine. Maybe it’s my way of simplifying my life. Who knows? But what I do know is, I’m not getting any younger. My good friend, Darren Field, and I rode our bikes from Solana Beach to Irvine. It was a 70-mile ride that took us a little more than four hours. Not a century (i.e., 100 miles), but proof “I still got it going on.”

I may not be able to peel off five-minute mile repeats, or run the 400 in under 65 seconds, but I’ve never let myself go. I still jog, take spin, do yoga, and remain very active.I encourage anyone reading my blog to never forget to keep moving, literally. It’s important to continually push both the body and the spirit. I wanted to run a marathon, so I did. I wanted to break 33 minutes for 10K, so I did that too. I wanted to start a company, and I did. I also wanted to turn 40, but look younger than anyone I graduated from high-school with. I believe I’ve done that too.

We all need goals, and then we need to sincerely pursue them. Seriously… start a bucket list (things you want to do before you hit the bottom of the bucket) and make it happen. It’s a cliche but life is short. We can’t go backwards in time.

I’d really be curious to hear from you on what you wanted to do. Maybe you thought you couldn’t but against the odds, you did. To me the harder something is to achieve, the greater the reward.

Make it happen!

In honor of Robb’s 40th birthday–which is today–we stole the keys to the blog in order to post the following poem:

I know this guy named Robb who likes to jog,
Every day he goes to work and brings his dog.

He works at a company that sells the best nutrition bar,
Some days he does not bike there but drives his car.

But now that he is turning 40 that all may change,
Old and Traveling to work may rearrange.

Because he is older things are getting tough,
Just kidding with you as 40 is not that rough!

Happy Birthday and many more to enjoy!
Enjoy the day and go get yourself a nice toy!

Happy Birthday, Robby Boy!!

Today I would like to take a moment to sincerely thank everyone who makes PureFit the great company that it is. Needless to say, without our committed following of customers–those of you who actually buy and consume our award-winning, all natural nutrition bars–we wouldn’t be in business, but our team, which is made up of a very diverse and unique group of professionals who flat-out just make everything magically happen, also deserves a major pat on the back.

First and foremost, I want to thank Jenna Brien, our enthusiastic in-house sales associate. For those of you who have had the pleasure of meeting Jenna, you know she’s a ball of energy whose true passion in life is teaching spin and being around her husband Will. Jenna and I laugh so much together that our office manger, Belinda Jordan, said we’d sell an additional million bars if we’d simply quit goofing off so much. From that moment on, I realized that Belinda, a 20-year-old college student, was the smartest employee I had! The problem is, she laughs at all of my jokes and impersonations, and that of course only fuels my antics. Regardless, Belinda’s a real gem and things just wouldn’t work around here with her.

This post wouldn’t be complete without mentioning Darcy Pendarvis. Darcy could be the CFO of a major corporation but prefers to help out Orange County, Calif., companies with their bookkeeping, payroll, and banking/financial strategy. As a QuickBooks Pro Advisor, Darcy is able to provide me with all of the financial info I need at a moments notice. Without her, I know we wouldn’t be around. She has saved me many times and I cannot thank her enough.

Christian Riggs is one of our freelance graphic designers. He’s outrageously under-priced, lives in Utah with his wife Amy and their four gorgeous kids, and is one wickedly cool guy. Check out his work at www.riggscreative.com. Christian is responsible for our new logo and packaging (thanks to Becky Nelson for giving us the original concept), and he also does a great job on our print ads, eNewsletters, and many of the other collateral materials that keep us in business. Thanks, Christian!

No one laughs more at me or my jokes than my publicist/business consultant, Stan (last name withheld for fear that he’d come to my home and waterboard me for getting his name indexed by Google or some other search engine). Stan’s more than just my publicist and business consultant… he’s a true friend and a brilliant business tactician. Thanks, Stan!

Here at PureFit, we work with so many nutritionists and Celiac specialists that it’s hard to thank them all. Nevertheless, I’d like to mention Kim Brown, Danna Korn (author of Gluten-Free Living For Dummies), Dr. Bari Rooney, and Melinda Dennis. Thank you–each and everyone of you–for all of your sage advice and referrals!

Needless to say, if you’ve made it this far in today’s post, you must be wondering who I owe the utmost thanks too, and that of course would be my wife Traci, who in 2000 encouraged me to “go for it.” She allowed me to take what little money we had and start PureFit, and now, some eight years later, we’re still here, kicking the nutrition bar industry’s butt. Thanks, Traci… you truly are the best!

Thanks to everyone else who make us great (and yes, that includes you Kilee, and you too Pikachu… the two of you may act like dogs, eat dog food, beg for treats and table scraps, and even walk around the office on all fours, but I know that you know that I know that you guys can read!)

I’m Robb Dorf, founder and CEO of PureFit. PureFit is truly a product of my own personal passion for living a healthy lifestyle rooted in fitness and good nutrition. As a student, I studied exercise physiology, and I followed my studies with more than a decade of experience in the health and nutrition industry. Fitness and nutrition is more than just head-knowledge for me. It’s also more than just a business proposition.

I am an athlete who, like anyone who has had the satisfaction of achieving personal goals, is proud of my own athletic accomplishments. More importantly for my customers, however, the first-hand knowledge I have gained in the process of training and competition has been invaluable in my pursuit of the ideal nutrition bar.

PureFit is, for me and my team, truly a way of life. We are constantly aware of how much misinformation is out there when it comes to nutrition and fitness. Educating people on what it takes to achieve maximum health and fitness is as much a part of what we do at PureFit as deciding what ingredients should go into our next nutrition bar.

My vision has always been to take a holistic approach to one’s health, and like I’ve always said, I like to keep it simple. Life is too short to not do what you enjoy, and regular exercise and good nutrition make doing what you enjoy even more enjoyable.