Many people wouldn’t dream of running a marathon just a couple of days after Thanksgiving, but that’s exactly what 10,000+ stuffed souls are preparing to do here in Seattle the day after tomorrow. As you would expect the ‘hardest working CEO in the nutrition bar industry’ to do, I’m up in the Emerald City today and tomorrow for the 38th running of the Amica Insurance Seattle Marathon, Marathon Walk, Half Marathon and Half Marathon Walk — an event that takes place so close to Thanksgiving that it’s both remarkable and inspiring so many people find the time and energy to not only participate at these distances but to finish after eating all those leftovers!

Traveling over the Thanksgiving holiday is never easy, especially when it’s for work. Lucky for me, I’m blessed by the fact that 40,000 or so runners, walkers and their family members will soon trot past the PureFit booth (#68) while picking up their race packets and T-shirts. For me, more than anything else, interacting with race participants and others means I get to say “Thanks” – thanks for trying our bars; thanks for all the great feedback; and, thanks for modeling such good behavior when it comes to your own health and well being.

You know, 2008 has been a phenomenal year for everyone associated with PureFit. From establishing new relationships with key accounts like Kroger and Puresource, to launching our new website and this blog, I have a lot to be thankful for. In particular:

• To Jenna, Belinda, Darcy, Christian, Stewart and everyone else who helps with our daily and strategic operations… thank you for all you do. PureFit would not be where it is today without your hard work, insights and ability to laugh!

• To our customers… thanks for being so loyal and for helping us spread the word about the benefits of our wheat- and gluten-free nutrition bars and the 40/30/30 approach to health and weight management. Everything we do we do for you!

• To our retailers, vendors and business partners… thanks for working with us and being such awesome collaborators.

• To my family, friends and dogs… gratitude consists of being more aware of what you have than what you don’t. Thanks for keeping me grounded and balanced; I enjoy my work because of the life I get to live when I’m not working.

Happy Thanksgiving, everyone! If you’re in Seattle this weekend and you find yourself passing through the Amica Insurance Seattle Marathon Health and Fitness EXPO at the The Westin Seattle to pick up you runner’s number and T-shirt, stop by booth 68 and say hi.