In the spirit of my post earlier in the week (the one where I encouraged you to vote at MyStarbucksIdea.com for Starbucks to carry the award-winning line of PureFit Nutrition Bars), today I’m back to encourage you to vote...
After six months of conceptualizing, planning, and building, we are excited to announce the launch our new corporate website (officially dubbed, PureFit 3.0). PureFit 3.0 is our third–and by far best–website. The design process started in earnest a few...
My apologies in advance for the longwinded post but I’ve had some thoughts rolling around in my head for the last 72 hours or so that I wanted to share. First off—and this isn’t meant to show off or...
Pearl Izumi was sold by Nautilus to Shimano—they used to make the best cycling clothes in the world. I recently got a brand new pair of their gloves (the second time) and they’re falling apart already. A few years...
Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet. Learn more…
