One of our retailers in southwest Connecticut — Stamford-based Fitness Matters — recently hooked up with a local radio station disc jockey — Tommy Vas of 96.7 The Coast — to raise awareness of a new fitness program aimed at helping people get in shape before the first of the year.

“Fit By the First,” a three-and-a-half month program that started in early-September, is based on a simple yet compelling premise: Why wait for New Year’s Eve to start a new year’s resolution; why not go into the new year with a new you? When local radio personality Tommy Vas (pictured left) heard about Fit By the First, he signed up; and, when he was looking for a healthy nutrition bar to help sustain his goals, the good folks at Fitness Matters turned him onto the award-winning line of PureFit Nutrition Bars.

Here’s wishing Tommy and everyone else participating in Fit By the First the best of luck in reaching their health and fitness goals. The last time we checked, Tommy had lost six (6) pounds and 2.5% body fat, and his waist size had shrunk nearly three inches. You can follow Tommy Vas‘ progress in Fit By the First on his 96.7 The Coast Blog.