At PureFit, we believe in going well beyond producing a nutritious, great-tasting nutrition bar. We believe in a holistic approach to health involving regular exercise and good nutrition. I guess you could say we also like to walk our talk.

Making a great nutrition bar is, well, great, but we strive to go beyond the product. PureFit is a lifestyle. It is a lifestyle about which my staff and I are passionate, and we are always eager to share that passion with you. Towards that end, we aim to pass on our knowledge based on experience to you, our customer, through providing healthful living tips or PureFit Tips, as we like to call them.

Today’s PureFit Tip is about hydration. Most people know that staying hydrated is important for overall health, but it is especially important for sports performance and body fat loss.

• The average person needs eight 8-ounce cups (64 ounces) of water a day without factoring in exercise or climate variables.
• During exercise (or other strenuous activity), be sure to consume even more water.
• We suggest people drink at least 16-ounces of water before exertion and that they consume an additional 32 ounces for every hour of exercise.

Don’t get us wrong, we believe PureFit bars are an important part of a healthy nutrition and fitness regiment, but be sure to not forget the simple basics of healthy living. Take full advantage of that which is free–clear, clean, cool water.