One of the joys of running your own business is the acknowledgment you and your team receive anytime someone chooses to do business with you. In our case, the daily ‘show of appreciation’ meter recently went berserk when news arrived that Kroger will be carrying the full line of PureFit Nutrition Bars starting this fall.

Kroger operates more than 3,600 stores — including 2,400+ supermarkets and multi-department stores — under two-dozen banners, in 31 states. Last time I checked, Kroger was listed as the second-largest grocery retailer in the country by volume (and the third-place general retailer in all of the U.S., with Wal-Mart and The Home Depot filling slots one and two, respectively).

For you — our customers — this recent development of ours means you will soon be able to find PureFit Bars in 1,100 Kroger-owned and operated stores. For more information on when PureFit Bars will be available at Kroger, keep reading our blog!

And as an aside, congratulations to Kroger for recently earning the Retailer of the Year award from Supermarket News for 2008.