Despite the fact that we’re living through one of the worst economic recessions of our lifetime, the U.S. nutrition market grew 8.7% to $101.8 billion in 2008, according to the latest research from Nutrition Business Journal, while the nutrition bar category alone grew 3% to $2.2 billion during the same period. Why should this matter to you — someone in the market for a healthy nutrition bar to give to your family or to use for yourself if you suffer from Celiac Disease or a wheat or dairy intolerance?

While the natural foods market has grown to gigantic proportions, so too have your choices in the nutrition bar category. Sadly, not all of your choices — heck, hardly any of them — are actually any good for you or your family. That’s why it’s so important that PureFit attends industry conferences and trade shows like Natural Products Expo East, which take place this Thursday through Saturday at the Boston Convention & Exhibition Center in Boston, Mass.

Last year, nearly 26,000 retail store owners and buyers, along with members of the media and food manufacturers, attended Expo East. The show’s healthy attendance echoes the continued strength of natural and organic products like PureFit Nutrition Bars. For PureFit, a show like this is yet another opportunity for us to meet face-to-face with people who make decisions about what you are able to buy in your local grocery store.

For a list of local PureFit retailers in your area of the country or Canada, please visit the PureFit Online Store Locator, which is sure to grow after Natural Products Expo East. Also, if you happen to be in Boston attending the show, stop by and see us… PureFit is located in booth number 1263.