PureFit and the 25th Annual World Fitness Convention

Aug
12

IDEA Health & Fitness Association, On the Road

Posted by Robb

IDEA Health & Fitness Association — the leading membership organization of health and fitness professionals worldwide — is holding its 25th Annual World Fitness Convention this week in Anaheim, California, and PureFit will be there exhibiting in the IDEA Fitness and Wellness Expo Hall.

More than 23,000 personal trainers, group exercise instructors, fitness program directors, mind-body teachers, health club owners, and fitness center managers belong to IDEA, and an estimated 5,000 of them will be in attendance at this week’s 25th Annual World Fitness Convention.

Over 150 exhibitors from the industry’s leading fitness and wellness companies — including PureFit — will be represented in the IDEA Fitness and Wellness Expo Hall, located in the Anaheim Convention Center, August 12-15, 2009. Best of all… the Expo is free and open to the public, and anyone who is able to attend will get an early look at all the newest and most innovative fitness equipment, apparel, and nutrition products from top brands like PureFit Nutrition Bars, Reebok, Nautilus, K-SWISS, Rio Wear, Under Armour, Skechers, and more.

For more information, see the 25th Annual World Fitness Convention website, and be sure stop by the PureFit booth if you make it out to the IDEA Fitness and Wellness Expo.

ABOUT AUTHOR

Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet.

Like many people I know, I'm health conscious and concerned about what I eat. The first-hand knowledge I've gained over the years (in the process of training for and competing in various athletic competitions) has proven to be invaluable in my pursuit of the ideal nutrition bar.

Personally, I grew up in Sylvania, Ohio, and started long-distance running at the ripe age of 12. To this day, you can find me running, biking, hiking, or doing something else related to human-powered outdoor recreation on nearly a daily basis.

Here, on the PureFit Blog, you can read all about what's going on at our little company and what we think about the state of the nutrition bar industry and the world we live in, as well as leave a comment or two of your own.

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