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Oct
01

PureFit and the Canadian Health Food Association

In just a few days, Canada’s largest natural and organic food industry tradeshow will take place in Toronto, Ontario, and PureFit Nutrition Bars — which are sold in more than 300 stores throughout Canada — will be there.

The Canadian Health Food Association’s (CHFA) Expo East (October 2-4, 2009) is expected to draw more than 3,000 traditional and natural and organic grocery retailers, pharmacies, online retailers, and more, all of whom are interested in stocking their shelves with the healthiest products available.

To me at least, the Canadians appear to be well ahead of the U.S. market in terms of carrying wheat- and gluten-free products. My experience is that our neighbors to the north do not tolerate the kind of crap we Americans allow in nutrition products. Unlike us, Canadians demand clean products, which is why PureFit is doing such a booming business north of the border.

The Canadian Health Food Association, the largest trade association in the country for the natural and organic products industry, organizes Expo East. A trade-only event, Expo East takes place at the Metro Toronto Convention Center, and features an educational conference (October 2) and trade show (October 3-4). CHFA is celebrating 45 years this year, and PureFit is excited to be part of the equation.

For a complete list of PureFit’s Canadian retailers, please visit our Online Store Locator / Where to Buy tool.

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ABOUT AUTHOR

Welcome to the PureFit Blog! I'm Robb Dorf, founder and CEO of PureFit, Inc., an Irvine, California-based company I started in the summer of 2000 dedicated to making the highest quality, all-natural, gluten-free, 40/30/30 nutrition bars on the planet.


Like many people I know, I'm health conscious and concerned about what I eat. The first-hand knowledge I've gained over the years (in the process of training for and competing in various athletic competitions) has proven to be invaluable in my pursuit of the ideal nutrition bar.


Personally, I grew up in Sylvania, Ohio, and started long-distance running at the ripe age of 12. To this day, you can find me running, biking, hiking, or doing something else related to human-powered outdoor recreation on nearly a daily basis.


Here, on the PureFit Blog, you can read all about what's going on at our little company and what we think about the state of the nutrition bar industry and the world we live in, as well as leave a comment or two of your own.

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