Comments on: PureFit Bars NOT Affected by Peanut Butter Recall

By: Nina

Nina — Tue, 31 Mar 2009 20:20:54 +0000

I tried my first Pure Fit bar today and had the peanut butter…thought it was great and I’m still alive and feel great!

By: Jerry

Jerry — Mon, 09 Feb 2009 22:17:48 +0000

Robb, I came straight here, to your web site, when I heard about the Clif Bar recall. Clif is one of my favorite companies and makes my second favorite nutrition bars.
I’m thrilled to see that PureFit is unaffected by the problems with PCA, but I should have know.
Way to go!

By: Nate

Nate — Fri, 06 Feb 2009 20:44:26 +0000

check out a recent “rave review” of PureFit on Diabetes mine:

http://www.diabetesmine.com/2009/02/tips-from-my-d-friends-fit-snacks-flatsey-glucose-meter-tweeting-made-easy.html

keep up the good work, Dorf.

By: Robb Dorf

Robb Dorf — Fri, 30 Jan 2009 23:06:49 +0000

Gail,

Great question (“Have you used PCA product in the past 2 years?”).

PureFit has not used PCA peanut butter in the last two (2) years, nor have we ever used PCA product in the manufacturing of any of our award-winning nutrition bars.

Thanks for your question,

Robb Dorf
Founder and CEO

By: gail murray

gail murray — Fri, 30 Jan 2009 18:56:29 +0000

You stated that your products are not affected by the lots numbers currently under recall by Peanut Corporation. However, due to the recent increase in scope – recalling everything – all lots for the past 2 years – Have you used PCA product in the past 2 years?

By: Robb Dorf

Robb Dorf — Tue, 27 Jan 2009 21:56:57 +0000

Karina-

Thank you for your feedback and allowing me to clarify my post. Correct, we DO NOT get our peanut butter from the Peanut Corporation of America. As for organic, that is an entirely different conversation.

If PureFit were to do an organic line of nutrition bars, they would be marketed and distributed differently than our current line of bars. I agree with what I believe you are saying–organic ingredients are the highest quality available. The problem is, in my opinion, the average American is not in the position to pay an additional 30% for organic ingredients and products (and not just because we are experiencing a recession).

Another major issue is shelf-life. Typically, organic products don’t offer the same shelf-life as all-natural products, like PureFit does. Grocery and health food stores are looking for the longest shelf-life possible. My guess is, that within 3 years, the food science that we rely on to keep our bars fresh and stable, will be advanced and offer us solutions to make an organic line of high protein bars with a 9-12 month shelf-life. I am hoping that the US economy will recover by then, and the demand for organic products will increase.

In the meantime, we’re happy that we’ve succeeded at making an all-natural bar that really gives consumers what they are looking for–quality, taste and performance.

Thanks again,

Robb Dorf
Founder and CEO

By: Karina Chapman

Karina Chapman — Fri, 23 Jan 2009 18:19:46 +0000

From the above: “…has determined that NONE of our products contain any of the suspect lots of recalled peanut butter.” Does this mean that you DO get your peanut butter from this plant?

I got my bars at the Portland (OR) Marathon last October; I still have a couple. I liked them then and I liked them when I got them in Boston last April. However, I’d be even more impressed if you used organic products.

Just a suggestion.