Recently, Triathlete magazine discovered PureFit Nutrition Bar’s enthusiasm for supporting worthy causes like Team Triabetes. As a result, PureFit received a nice mention on page 24 of the magazine’s July issue (click on the image–below right–for a much larger version):

If you’re unfamiliar with them, Team Triabetes is the triathlon training and support club for diabetic triathletes. In coordination with Triabetes, the group’s members aim to revolutionize the way people approach diabetes through inspiration to achieve their goals, education of the patient and medical communities about diabetes and exercise, and exploration of the physiological and social foundations of successful diabetes management.

Magazines like Triathlete probably do not receive as much credit as they should for keeping those of us who participate in and follow the sport of triathloning up-to-date and informed. Each month, Triathlete — the category leader for multisport athletes and enthusiasts nationwide — celebrates and captures the essence of the triathlon lifestyle through engaging articles and photographs. If you have never read Triathlete, the July issue, which features PureFit on page 24 and is on newsstands now, is a great place to start!